Tailwind – The Tool Everyone Is Talking About
If you’ve been looking into how to best manage your Pinterest account then you’ve most likely heard people talking about Tailwind. There’s a good reason for that. Tailwind rocks!
Tailwind is a powerful Pinterest scheduling tool that allows you to do the following…
- Save time
- Automate pin scheduling
- Join Tribes
- Curate content
- Build relationships
- Loop evergreen and seasonal pins
- Analyze the success of all your pins
- Determine which pins and boards to improve on
- And so much more
Tailwind offers a free trial with no time limit. You can schedule up to 100 pins on Pinterest using the free trial, before deciding if you need a paid plan.
If you’re going to use Pinterest to drive traffic to your website or blog, you’ll most likely want to upgrade pretty quickly after using the free trial. Their “next level” plan called the Plus Plan is very affordable and robust.
If you’re considering hiring a Pinning Pro to manage your Pinterest account, you’ll need a paid Tailwind account.
Affiliate Disclaimer: This review contains affiliate links where we earn a commission if you sign up through them. However this in no way affects our recommendation. We actually use this tool and highly recommend it.
Why Use Tailwind
You can certainly manage a Pinterest account without Tailwind by manually pinning your pins and using only the Pinterest analytics to review what’s working and what’s not. But manually doing anything takes time. A lot of time. And that is where Tailwind saves the day.
Analytics and Insights
Also, Pinterest’s analytics are pretty “high level.” You’ll definitely want more insights into the performance of your efforts once Pinterest is driving traffic to your business. We’ll talk more about Tailwind’s Insights shortly.
Scheduling pins using Tailwind is a huge time saver. Once you are familiar with the app, you can literally spend a couple of hours and schedule all your pins to be published automatically at the most optimal times for your audience for an entire month out. Think about how long it would take to manually pin a month’s worth of pins. Probably a full day or more.
Next, Tailwind has a new feature called “Smart Loops.” In Smart Loops, you set up your evergreen and seasonal pins in advance to loop using special rules that you customize. This means your evergreen content gets repinned in a non-spammy way (determined by the Tailwind algorithm) at intervals throughout the year. Smart Loops has taken the time-saving benefits of using Tailwind to the next level.
You can create board lists in Tailwind too so that you can pin to multiple boards with one click. This practice is encouraged by Pinterest as long as it’s done at proper intervals and only to boards where the content matches the theme. Tailwind allows you to easily determine these intervals within the Smart Scheduler.
Tailwind Insights are actually more comprehensive than Pinterest’s Analytics. Insights show you…
- Weekly snapshot
- Best performing pins (going back to your very first pin)
- Most popular boards
- What pins are being pinned from your site/blog
- Recommendations for new pins
- Group board performance
- And lots more
Finally, Tailwind is an official partner with Pinterest so they work closely together to meet the needs of marketers using the platform. While there are other scheduling tools that work for Pinterest, not all of them are approved by Pinterest. If you are considering others, be sure to check this out.
All of us at PinningPro.com use Tailwind for our client accounts and could not manage them nearly as efficiently or effectively without it. We highly recommend starting with the free trial to see if Tailwind meets your unique business and marketing needs.
If you have any questions about Tailwind, please ask using our Contact form and we’ll be happy to point you in the right direction.
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