Use Tailwind to Streamline Your Pinterest Marketing

If you’ve been looking into how to efficiently manage your Pinterest account then you’ve most likely heard people talking about Tailwind. There’s a good reason for that – it’s such a time saver!

Tailwind is a Pinterest tool that is like having your very own marketing team…

Save time
Automate pin scheduling
Join communities
Curate content
Build relationships
Analyze the success of all your pins
Determine which pins and boards to improve on
Quickly design fresh pins
Create responsive emails
and so much more

Tailwind offers a “free forever” plan with no time limit. You can schedule up to 20 pins on Pinterest using the free plan before deciding if you even need a paid plan.

Affiliate Disclaimer: This review contains affiliate links where we earn a commission if you sign up through them. However this in no way affects our recommendation. We actually use this tool and highly recommend it.

Why Use Tailwind

You can certainly manage a Pinterest account without Tailwind by manually pinning your pins and using only the Pinterest analytics to review what’s working and what’s not. But manually doing anything takes time. And that is where Tailwind saves the day.

Analytics and Insights

Pinterest’s analytics are pretty comprehensive now but Tailwind’s analytics show you metrics on every pin you’ve ever created along with easy filtering capability. You’ll definitely want more insights into the performance of your efforts once Pinterest is driving traffic to your business. We’ll talk more about Tailwind’s Insights shortly.

Scheduling Pins

Scheduling pins using Tailwind is a huge time saver. Once you are familiar with the app, you can literally spend a couple of hours and schedule all your pins to be published automatically at the most optimal times for your audience for an entire month out. Think about how long it would take to manually pin a month’s worth of pins. Probably a full day or more.

Board Lists

You can create board lists in Tailwind too so that you can pin to multiple boards with one click. This practice is encouraged by Pinterest as long as it’s done at proper intervals and only to boards where the content matches the theme. You can easily determine these intervals within the Smart Scheduler.

Tailwind Insights

Insights add another layer of metrics to Pinterest’s Analytics. Insights show you…

Weekly snapshot
Best performing pins (going back to your very first pin)
Most popular boards
What pins are being pinned from your site/blog
Recommendations for new pins
Group board performance
And lots more

Pinterest Approved

Finally, Tailwind is an official partner with Pinterest so they work closely together to meet the needs of marketers using the platform. While there are other scheduling tools that work for Pinterest, not all of them are approved by Pinterest. If you are considering others, be sure to check this out.

All of us at PinningPro.com use Tailwind for our client accounts and could not manage them nearly as efficiently or effectively without it. We highly recommend starting with the free plan to see if Tailwind meets your unique business and marketing needs.

Discover more Pinterest Marketing Apps to help you manage your marketing on the platform.