Tailwind – The Tool Everyone Is Talking About

If you’ve been looking into how to efficiently manage your Pinterest account then you’ve most likely heard people talking about Tailwind. There’s a good reason for that – it’s a huge time saver!

Tailwind is a Pinterest tool that is like having your very own marketing team that…

• Uses AI to learn your voice, brand and products 
• Quickly designs pins
• Generates pin title and descriptions using AI
• Automates pin scheduling
• Suggests content
• Determines which pins and boards to improve on
• and so much more

Affiliate Disclaimer: This review contains affiliate links where we earn a commission if you sign up through them. However this in no way affects our recommendation. We actually use this tool and highly recommend it.

Why Use Tailwind

You can certainly manage a Pinterest account without Tailwind by manually pinning your pins and using Pinterest analytics. But manually doing anything takes a lot of time. And saving time is what Tailwind excels at.

Creating Pins

Tailwind Create is the AI design tool within Tailwind. You add your domain URL and it pulls images from your site or blog. You can also upload your own images, logo and color palette. The tool then automatically generates hundreds of pins with your colors and brand. From there you can tweak each pin as much (or little) as you like and schedule them.

Scheduling Pins

Scheduling pins using Tailwind is another huge time saver. Once you are familiar with their Smart Scheduler, you can literally spend an hour and schedule all your pins to be published automatically at the most optimal times for your audience for an entire month out. Think about how long it would take to manually pin a month’s worth of pins. Probably a half a day or more!

Ghostwriter AI

Tailwind AI Ghostwriter does what many AI writing tools do, but specifically for Pinterest. Ghostwriter AI is actually trained to create optimized pin titles and descriptions! If you are used to drafting a lot of SEO/keyworded pin descriptions, ghostwriter is an absolute game changer. You add the keywords and it produces natural sounding descriptions in seconds. 

Board Lists

You can create board lists in Tailwind too so that you can pin to multiple boards with one click. This practice is encouraged by Pinterest as long as it’s done at proper intervals and only to boards where the content matches the theme. You can easily determine these intervals within the Smart Scheduler.

Insights

Insights add another layer of metrics to Pinterest’s Analytics. Insights show you:

• Weekly snapshot
• Best performing pins (going back to your very first pin)
• Most popular boards
• What pins are being pinned from your site/blog
• Recommendations for new pins
• Group board performance
• And lots more

Pinterest Approved

Finally, Tailwind is an official partner with Pinterest so they work closely together to meet the needs of marketers using the platform. While there are other scheduling tools that work for Pinterest, not all of them are approved by Pinterest. If you are considering others, be sure to check this out.

For Pinning Pro clients, we encourage getting Tailwind because it ends up saving them money by reducing the time we spend doing all the tasks Tailwind speeds up. 

For businesses on a startup budget, we recommend starting with Tailwind’s free plan which provides access to all the tools and may be all you really need.

Discover more Pinterest Marketing Apps to help you manage your marketing on the platform.

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