Pinterest Promoted Pins
A Side Hustle Opportunity
Pinterest became a publicly traded company in April 2019. The news was full of mixed predictions, much as it is for just about any topic these days. But one thing is for sure, Pinterest is a FUN platform. That is, if you love to search and discover new ideas by looking through beautiful images about anything under the sun.
At the time of Pinterest’s IPO, it had 265 million monthly users. Compared to other platforms (categorized as “social media”) it may not be the leading platform in terms of monthly users, but those numbers are dramatically rising each year.
Pinterest is also not really “social” which tends to cause confusion for many bloggers and small business owners who are trying strategies commonly used on Facebook and Instagram – but aren’t seeing the results they keep hearing others are getting. Bottom line is, those strategies don’t translate well to Pinterest. Pinterest strategies are more of a combination of “art and science.” There’s a strong SEO component, as well as the need for eye stopping contextual images.
The Infamous Pinterest Lightbulb Moment
For those of you who have spent time using Pinterest for personal enjoyment, and then went on to learn how to use Pinterest from a marketing standpoint, you undoubtedly had the infamous Pinterest lightbulb moment. That moment when you realized Pinterest has the potential to become a very powerful driver of traffic to either your website or blog – or to other people’s websites, blogs and stores. And that is because Pinterest is a visual search engine where visitors go to search and discover things to do, places to go and just about anything else you can imagine.
Every Pinterest marketer, manager or VA I’ve gotten to know, LOVES all things Pinterest. Some are maybe just a little obsessed. When you start dreaming in Pins, then you know you’re really hooked. 😉
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Now that Pinterest is being publicly traded, naturally the spotlight is shining on how the company earns its revenue. All of Pinterest’s revenue comes from advertising by what the company calls Pinterest Promoted Pins.
Pinterest monetizes its users through promoted pins (ads), which are pinned across user’s feeds. Pinterest revenue rose 60% to $756 million in 2018.
If you just sat up a little straighter in your chair (or your exercise ball), I’m glad you’re paying close attention. Why? Because Promoted Pins means opportunities! As in work from home (or anywhere) opportunities. No, I’m not talking about working for Pinterest, I’m talking about the idea of becoming knowledgeable about Promoted Pins and then offering it as a paid service to those seeking help with advertising on Pinterest. The demand for this service is rapidly increasing, even as I write this post! But first, you have to gain the knowledge, skills and experience.
Maybe a quick backstory will help you as you consider the idea…
When the team of us at Pinning Pros began talking about starting a business offering Pinterest marketing and management services, we knew we needed to gain a lot of knowledge and experience. Each of us brings different skills to the table but we wanted a unified team. Meaning, we wanted training that we all believed in, and would implement in our business. As mentioned in a previous post, collectively we’ve taken dozens of courses, practiced our skills on family and friends accounts, and educated ourselves as much as possible until we were ready to launch PinningPro.com. Now we have clients. and the learning continues, because we strive to be on top of all the latest trends, changes and new strategies.
Out of all the courses we took before starting PinningPros.com, the most impactful in terms of running a Pinterest management business was Become a Pinterest VA Today by Gina Horkey and Kristin Larsen. That’s not to say other Pinterest courses out there are not as high quality or informative. There are actually quite a few fantastic and helpful Pinterest courses, but they are designed to help you learn how to market on Pinterest – not start a side hustle or business as a Pinterest VA or manager (like Become a Pinterest VA Today teaches).
“Become a Pinterest VA Today” teaches you how to take your Pinterest marketing skills and turn them into a side hustle, or part time business. It also teaches how to scale to a full time business, and beyond if you so choose.
But back to Promoted Pins. The reason I shared that little backstory is because, with Promoted Pins being a hot opportunity for those of you who want to work from home, I wanted to share that the creators of the Become a Pinterest VA Today course have just added an entire module on offering Promoted Pins services as a PVA or Pinterest manager.
Could YOU Offer Pinterest Promoted Pins Services?
If you’re looking to work from home (or from an RV or any other location you choose), you could learn how to offer Pinterest advertising management as a side hustle and grow it as much as you like. The demand for these services is definitely strong.
So, while we love the organic side of Pinterest marketing and management here at Pinning Pros, we know some of you might enjoy the advertising side, and are looking for a fun side hustle where you can make legitimate money doing something enjoyable.
If learning how to set up and manage Pinterest ads for bloggers and small business owners sounds intriguing to you, check out what the Become a Pinterest VA Today course offers.
On the other hand, if you are more interested in becoming a Pinterest Promoted Pins specialist whether on your own, or as part of your role at your day job, we know Monica Froese’s Pin Practical Promotions Course is super popular. While we have not personally taken this particular course (since we offer only organic Pinterest marketing services), we have taken two of her other courses and found them to be high quality, informative and kept up to date – which is so important for such a fast changing platform. If you’d like to test the waters, Monica offers a Pin Practical Ads Mini Course. Sign up and see if you like her teaching style and her content.
An Underserved Service That’s Increasing In Demand
Having marketed on Pinterest for several years now, we have seen the growth not only in understanding and using the platform to drive traffic to businesses, blogs and sites, but we’ve also witnessed the increase in demand for Promoted Pins services. We were tempted to move in this direction, but we’ve decided to stick with what we know. That may change in the future though. 😉
We strongly believe that this growth in Promoted Pin use, and the fact that Pinterest has begun it’s IPO, presents an exciting work from home (or anywhere) opportunity. If you love Pinterest and advertising, we think it’s something worth seriously considering!