Pinterest Strategy for Your Business
Looking for a Pinterest marketing membership community where the education and guidance is always kept up to date? Wondering what the best way to learn Pinterest marketing is for you?
There isn’t a “one size fits all” strategy for using Pinterest to market your business. There’s also not a “best way” to learn Pinterest marketing for everyone.
Your options are to DIY (teach yourself) or join a Pinterest marketing membership community where you are taught by an expert / coach. Or you can hire someone to manage your Pinterest account for you.
Affiliate Disclaimer: This post contains affiliate links where we earn a commission if you sign up through them. However this in no way affects our recommendation. We actually all use the products, services, and courses we recommend.
Pinterest Educational Options
There are a ton of Pinterest marketing education options out there including…
- Free and paid Pinterest-focused Facebook groups
- Free and paid Pinterest Courses and Programs
- Videos on YouTube from various experts
- The Pinterest Academy – very basic, new-to-Pinterest learning
Pinterest is constantly changing things. Whichever way you choose to learn about Pinterest marketing make sure it’s updated frequently. Keeping up with the endless flow of changes feels like a full-time job in itself for those marketing on Pinterest. In fact, larger companies DO have someone working full-time managing their Pinterest accounts! But most small business owners, bloggers, and digital product sellers do not have budgets for full-time Pinterest managers.
In our quest to learn about all things Pinterest marketing, we’ve taken many courses and have participated in numerous free and paid Pinterest-focused Facebook pages.
So. Many. Marketers.
So. Many. Questions.
The Solution to Your Search for a Pinterest Marketing Membership Community
Scheduling Shortcuts and its corresponding Pinterest Strategy Facebook Group are currently our most used go-to resources. Scheduling Shortcuts is a comprehensive course that started out being about pin scheduling strategies. Over time it’s evolved into a comprehensive, always being updated resource that covers all the essential education you need to market and manage a Pinterest business account effectively.
In our opinion the name of this course should be changed to reflect how comprehensive it’s become! Much more than scheduling strategies. The Scheduling Shortcuts course includes…
- Understanding the Pinterest algorithm
- 2 pinning strategies (back to back and waterfall)
- Pinterest planning and time savers
- How to use Tailwind
- How to pin manually
- Scheduling and workflow
- Understanding analytics
- Interest targeting
- Account optimization
- Idea pins
- Product tagging
- Numerous training videos (updated frequently)
Scheduling Shortcuts also has an (optional) paid Pinterest marketing membership community in the form of an active, well moderated, private Facebook page called the “Pinterest Strategy Group” and includes…
- Training sessions
- Live monthly calls
- Moderators who answer questions daily (sometimes even hourly)
- Periodic bonus trainings (i.e., when Pinterest launches something new)
Being active in this Pinterest marketing membership group really helps with motivation and accountability in taking action on what is learned in the course and on the calls each month.
* There’s also the opportunity to get client leads for those who are pursuing Pinterest management and marketing as a side hustle or business.
The Importance Of Ongoing Pinterest Education
Learning Pinterest marketing is one of the smartest business decisions you can make.
Pinterest is a very powerful search and discovery platform. Managed well, it can drive a ton of traffic to your website or blog – more than any popular “social media” platform. It works very much like Google. Only it’s visual rather than text based.
When you choose the right keywords to target, use beautiful images, diversify your pin styles, SEO your boards, pin titles, pin descriptions and use sound marketing strategies, traffic from Pinterest can grow exponentially.
Develop Your Own Unique Pinterest Marketing Strategy
Other people’s Pinterest growth strategies are unlikely to work for your business. You need to be able to gather all the information you learn and then turn it into an effective Pinterest marketing strategy for your unique niche or business.
Strategies for marketing on platforms like Instagram, Facebook, Twitter, TikTok do not work on Pinterest. Why? Because they are Social Media platforms while Pinterest is basically a visual Search Engine.
The Pinterest marketing membership community you can join when taking Scheduling Shortcuts is one of the best investments we’ve made in our business. If you’re looking for a one-stop place for all things Pinterest marketing so you can stop chasing down accurate knowledge and information, check it out to see if it would be a good fit for you too.