How To Use Pinterest For Business
Yes, you can use Pinterest for business! The platform is made for more than storing Thanksgiving stuffing recipes or ideas to spruce up your deck.
But even when you’re using it for profession purposes, it’s still fun!
Let me tell you a quick story…
Ever had a job or career that you enjoyed so much it hardly felt like work?
I have. Twice.
The first was as manager of a golf club. I mean where else can you work where everyone who is a customer is there to “play”?
Fast forward a decade and I’m now a Pinterest manager working with bloggers and small business owners / entrepreneurs, the majority of whom absolutely love their niche. And all of whom want to know how to use Pinterest for business.
Pinterest + business = fun!
So what’s up with all this buzz about Pinterest? For starters…
Pinterest is one of the most positive places to spend time on the internet. Enter a keyword or two into its search function (much like you would on Google) and up pops beautiful images, some with text to tell you what the image is about and all (mostly) leading to content you actually want to read.
Pinterest is a place to go to search, scroll, dream, plan, be inspired and learn.
Pinterest currently has over 300M monthly visitors – who are either searching for something cool – or – serving up something cool to those searching for it. Maybe that’s you.
How you use the platform is entirely up to you. Prefer to just enjoy it? Great!
But what if you want to know how to use Pinterest for business, drive traffic to your blog and grow your email list? Read on to learn the best places to find what you are looking for.
I’ll share how my team and I got involved in Pinterest marketing and why we believe every business needs to be using this platform to grow. Yes, every business.
Affiliate Disclaimer: This post contains affiliate links where we earn a commission if you sign up through them. However this in no way affects our recommendation. We actually all use the products, services, and courses we recommend.
Where to Learn How To Use Pinterest For Business
On Pinterest! – do some searches on the platform and you’ll find a ton of pins (leading to content) that talks about using Pinterest for business. When you click on a pin and go over to a blog post or web page, be sure to check the date of the post. If it wasn’t written this year, the info might not be accurate anymore. Pinterest changes all. the. time. It’s challenging to keep up with – but we personally find that part fun and stimulating. 🙂
From Us – subscribe to our weekly newsletter and learn from our blog posts which will help you understand how Pinterest works and how it can catapult your business to the next level! Not sure which blog posts to dig into? We suggest you start with these Pinterest posts.
So What’s the Best Way to Learn How to Use Pinterest for Business?That depends on your interests and goals. But having done all of the above for several years and taken numerous Pinterest business courses, my number one recommendation is The Simple Pin Collective. That said, it is a bit of an investment, especially if your business budget is tight, which is an important consideration. The primary reason I recommend The Simple Pin Collective over doing searches, reading dozens of blog and FB posts, figuring out current best practices and taking courses is… TIME. Time saved that is. But also important are… The Collective provides quality video teachings by Kate (and her team). Every lesson, session, training, and live event is based on the most up to date Pinterest best practices and teaching. The private FB group is very active with people who use Pinterest for many reasons and who are friendly, respectful and helpful. Also, Kate interacts daily. Kate and her team keep up with the frequent changes on Pinterest so members can focus on their business and adjust to changes rather than chasing down what they mean and what to do about them (if anything). You can also join (and leave) the Collective at any time. Because we’ve invested a lot of time in learning all things Pinterest, we love to talk about the resources we use and endorse. Recommending The Simple Pin Collective as our #1 choice does not mean other courses and teachings are not valuable. They are! But they are also challenging for the course developers to keep up to date. So whatever course or resource you choose to take to advance your business and marketing knowledge about Pinterest, do be sure to check on the sales page and find out how often they’re updated. At the very least any Pinterest course should be updated quarterly – with additional updates for major Pinterest changes (like the extensive new analytics interface Pinterest recently rolled out). Want to learn more about other courses and resources? Check out The Best Pinterest Courses & Tools for Bloggers & Small Business Owners.
Learn how to understand Pinterest analytics, set filters and review the most important data for informing any changes needed in your Pinterest marketing strategy.
Consistently do these 7 monthly tasks to grow your Pinterest account, drive more traffic to your website or blog and increase your email list.
This handy Pinterest resources list includes all the educational assets & tools we use at Pinning Pro. Learn, grow & excel using Pinterest.