Ever find yourself staring at your Pinterest dashboard wondering, “How many pins should I actually be posting each day?” You’re not alone. This is a common question for Pinterest users, and just like many things in the social media landscape, there’s no magic one-size-fits-all answer. But, no worries! This guide will equip you with the knowledge to navigate Pinterest pinning with confidence.

Finding Your Pinning Sweet Spot

The ideal pinning frequency depends on your content creation strategy. Let’s take a look into some scenarios to help you find your sweet spot:

New to Pinterest? Slow and Steady Wins the Race

Just starting out on Pinterest with a handful of blog posts or products? That’s a great place to begin! Pinning every other day strikes a nice balance, keeping your profile fresh without overwhelming your audience. Remember, quality over quantity. Here are some additional pointers for beginners:

  • Craft Multiple Eye-Catching Images: Expand your content feed without bombarding your followers with the same pin repeatedly. Create several visually appealing images for each product or blog post. This keeps your content fresh and gives users more options to engage with. You can also change up your text on pins to correlate to different sections of your post or page.
  • Cater Your Boards to Your Interests: Focus on creating boards that reflect your specific interests and don’t be afraid to create lots of boards. This helps attract like-minded Pinners in a variety of ways and establish your niche within the platform.

Content Creation Machine? Pin Like a Pro!

Do you have a website or blog with a ton of content (think hundreds of posts or pages)? And do you consistently produce two to three images per post? With this level of content creation, you can certainly handle a higher pinning frequency. Aim for five to six pins per day, or even consider pushing it to ten. However, never lose sight of the importance of the following things:

  • Variety is Key: Don’t get stuck in a rut! Include a variety of content formats to keep your audience engaged. Experiment with video pins, infographics, and different sized pins to add variety to your feed and keep it interesting.
  • Pacing is Essential: Schedule your pins strategically throughout the day to avoid overwhelming your followers with a sudden wave of content. Consistency is key, but avoid overloading your audience.

Pro Tip: Utilize a scheduling tool to plan your pins in advance. Pinning Pro uses and recommends Tailwind, a tool that streamlines your workflow, ensures a consistent flow of content to your profile, and allows you to strategically schedule pins for peak times.

The Golden Rule: Consistency is King (or Queen!)

Here’s the real secret sauce for Pinterest success: consistency. Whether you’re a Pinterest newbie or a content creation powerhouse, pinning consistently is what matters most. Regularly sharing fresh, captivating pins keeps your profile on your audience’s radar and in the good graces of the Pinterest algorithm.

Consistency is more important than the exact number of pins you post per day. Even if it’s just a few pins, establish a regular schedule and stick to it. Review your pin metrics after about 3 months and make adjustments. Do more of what is working. Stop what isn’t.

Beyond Frequency: Maximizing Your Pinning Potential

While frequency plays a crucial role, it’s just one piece of the overall Pinterest puzzle. Here are some additional strategies to elevate your pinning game:

  • Prime Time Posting is Prime Real Estate: If you can, identify the times when your target audience is most active on Pinterest. Tools like Pinterest Analytics or Tailwind Smart Scheduler can help you uncover these peak hours. Scheduling your pins for these times increases the likelihood of them being seen and engaged with.
  • Optimize Your Boards for Discoverability: Create well-organized boards with clear, descriptive titles that accurately reflect their content. Think of them as mini-categories within your profile. This makes it easier for users to discover your pins and navigate your profile. Use relevant keywords in your board titles and descriptions to improve searchability within Pinterest.
  • Track Your Results for Continuous Improvement: Utilize Pinterest Analytics to monitor your performance. This data provides valuable insights into what’s resonating with your audience and what areas you can improve on. Track metrics like impressions, saves, clicks, and engagement rates to see which pins are performing well and which ones might need adjustments. Analyze your data and use it to refine your strategy over time.
  • Diversify Your Pins to Keep Things Fresh: Don’t limit yourself to just static images. Experiment with video pins and different sized pins to keep your content fresh and engaging. Video pins are a fantastic way to showcase products, tutorials, or tell short stories but be sure to keep them short. Pinterest users generally expect pins to lead to content rather than explain everything in a video. Experiment with different aspect ratios for your pins to see what resonates best with your audience but aim to keep them a 2:1 ratio for the most part. 

Beyond Frequency: Maximizing Your Pinning Potential

The key to mastering Pinterest pinning lies in a combination of high-quality content creation, a strategic pinning frequency specific to your workflow, and unwavering consistency. Embrace these tips, sprinkle in some planning with a scheduling tool, and you’ll be well on your way to becoming a Pinterest pinning pro! By following these strategies and consistently providing valuable content to your audience, it won’t be long before Pinterest is driving highly targeted visitors to your website or blog.


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Get More Saves on Pinterest

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Pinterest Predicts

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