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The Best Pinterest Courses & Tools for Bloggers & Small Business Owners

(From Beginner to Pro)

Affiliate Disclaimer: This post contains affiliate links where we earn a commission if you sign up through them. However this in no way affects our recommendation. We actually all use the products, services, and courses we recommend.

You’ve been searching for the best Pinterest courses and tools to help you grow your business. You’ve seen Pin Practical, Pinning Perfect, Pin To Profits, Pinterest VA and many more. It’s all making your head spin! How do you know which Pinterest courses and tools you need for the exact step you’re on in your business – without reading long sales pages, testimonials and bonus info? 

We’ve been working with Pinterest for years now and have checked out all the top products for our personal and business use. We put together this resource to make it quicker and easier for you to find the right Pinterest courses and tools. Each section includes a brief description, what topics are covered, who the course or tool is for, who it’s not for, and why. We know you’ll find it helpful!

To get started with finding the right Pinterest help, choose a button below:

General Pinterest Marketing Courses

Pinterest Courses (Intermediate & Advanced)

Pinterest Promoted Pins & Ads

Pinterest Approved Tools & Apps

Pin Design Course using Canva

Pinterest Courses for Affiliate Marketers

Pinterest Courses for Email Opt-ins

For Bloggers and Small Business Owners Who Are Relatively New to Using Pinterest for Driving Traffic and Marketing Their Business

Pinterest Primer

www.momsmakecents.com/pinterest-primer
This free primer is for beginners wanting to get started on using Pinterest for marketing purposes. It includes useful information to help you build a solid Pinterest foundation.

Author

McKinzie Bean. Pinterest strategist, blogger at Moms Make Cents. McKinzie excels in analytics and teaches how to build successful online blogs and businesses based on metrics.

Pinterest Primer is free and covers:

  • How to create an optimized profile
  • Strategies for creating pins that go viral
  • How to minimize your time spent on Pinterest for maximum effect
  • Pinterest truths and myths
  • Common Pinterest mistakes marketers make

This course is a good fit if…

You are new to Pinterest marketing. You’re looking for foundational steps to get started on the platform and set your business up for success.

This course is not a good fit if...

You already have an optimized Pinterest profile, have a branded pin strategy in place and have learned how to leverage your time on the platform by scheduling and batching work.

Pin to Profits Foundations

www.momsmakecents.com/pin-to-profits-foundations
This course teaches you how to create an optimal foundation for your business Pinterest account. You’ll master the fundamentals of Pinterest and be ready to level up your marketing on the platform once you complete it.

Author

McKinzie Bean. Pinterest strategist, blogger at Moms Make Cents. McKinzie excels in analytics and teaches how to build successful online blogs and businesses based on metrics.

Pin to Profits Foundations includes 20+ video tutorials, lessons, and worksheets, spreadsheets and examples covering:

  • Profile Development
  • Rich Pins
  • Account Optimization
  • Viral Pin Creation
  • Traffic Strategies

This course is a good fit if…

You’ve completed a basic or primer Pinterest course or are self taught on the high level workings of the Pinterest platform.

This course is not a good fit if...

You are totally new to marketing on Pinterest (as in have never used the platform even for personal use) – OR – you are somewhat experienced in marketing your business on Pinterest. If you are new, you may want to consider McKinzie’s free Pinterest Primer. If you are experienced, you may want to take a look at her more advanced Pinterest course.

Pin Practical Accelerate

courses.redefiningmom.com/courses/pin-practical-accelerate

This is an accelerated 9-day Pinterest challenge to help you boost your Pinterest strategy in less than 2 weeks.

Author

Monica Froese is a professional blogger and Pinterest marketing expert with an advanced degree in finance and marketing (she’s amazing with numbers, metrics and using them to market your business better). Monica also blogs at Redefining Mom, helping moms thrive in both motherhood and business. Her impressive marketing and advertising experience includes working with big brands like Microsoft, HP, and Cisco.

Pin Practical Accelerate leads you through the exact steps you need to take to build your brand on Pinterest and covers:

  • 23-pages of no nonsense, practical advice
  • 3 video tutorials
  • 2 supplemental spreadsheets
  • Daily emails to keep you on track
  • Lifetime updates

This course is a good fit if…

You do well with participating in challenges where you need to complete steps that build upon each other for 9 days in a row.

This course is not a good fit if...

You’re not sure if you will have a block of time to work on the Challenge for 9 days in a row.

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For Experienced Bloggers and Small Business Owners Who Want to Increase Traffic to Their Website or Blog
Using Pinterest

Pinterest Traffic Avalanche

courses.createandgo.com/p/pinterest-traffic-avalanche
The name of this course might sound a little “hypey” but it’s actually one of the best, most comprehensive, frequently updated (important!) courses out there.

Authors

Alex Nerney & Lauren McManus, Co-Founders, Create and Go, a collection of courses to help beginning bloggers become successful.

Pinterest Traffic Avalanche covers:

  • Setting up your Pinterest Profile properly
  • Automating Blog Traffic with Pin Scheduling
  • Designing Your Own Customized Pins
  • Collaborating on Group Boards
  • Tracking Progress and Analytics
  • Using Pinterest For email Collection

This course is a good fit if…

You have a website or blog and plan to use Pinterest to drive traffic to it. Just to be clear, building traffic on Pinterest does not happen overnight. But once you master the strategies in the course and start building momentum, traffic can really snowball.

This course is not a good fit if...

You don’t have an established website or blog yet and / or you don’t have at least a high level understanding of Pinterest and how to use it to market your business. You don’t have time to implement strategies taught in a comprehensive Pinterest course.

Note: Alex and Lauren have created several other courses to help bloggers and small business owners. You can check those out here.

Alex and Lauren also run a super helpful, well-monitored private Facebook page to support their 18,000+ students. Students of their other courses (i.e., Build and Launch Your Blog) also spend time in this group which has an energetic, entrepreneurial vibe, so it’s a great place to get answers on all things blogging, online business building, Pinterest and more.

Pinning Perfect

blogclarity.thinkific.com/courses/pinningperfect
A 9-module online course created for bloggers and small business owners.

Authors

Anna Luther, owner of My Life and Kids, influencer and social media consultant

Melissa Culbertson, Blog Clarity and Assistant Manager of Digital Brand Engagement at Burt’s Bees

Pinning Perfect covers:

  • Laying the Foundation for Pinterest Success
  • Creating Pin Descriptions that Drive Traffic
  • Creating Click Worthy Images for Pinterest
  • Using Boards to Grow Your Traffic
  • Making Your Blog Pinterest-Friendly
  • Hacking Your Way to Pinnable Content
  • Putting It All Together
  • Scheduling and Leveraging Your Pins
  • Pinterest, Tailwind and Google Analytics

This course is a good fit for…

  • All levels of bloggers who want more traffic
  • Shop owners who also have blogs (Etsy, TpT, etc.)
  • Pinterest Virtual assistants and Pinterest Managers
  • Business owners who aren’t sure if Pinterest works for their niche (it does!)
  • Those who understand that Pinterest takes time but it’s worth the wait

This course is not a good fit for...

  • Hobby bloggers and hobby site owners
  • Business owners wanting to learn about Promoted Pins (ads)
  • Anyone who thinks Pinterest provides instant results
Note: this course is updated every 6 months. Any Pinterest related course you choose needs to be updated at least this often as Pinterest is constantly changing.

Pin Practical Master Class

https://pinningpro–monicafroese.thrivecart.com/ppp-self-study/

Comprehensive course that teaches how to drive Pinterest traffic to your website or blog using researched keywords, and what to do with your customers once they arrive.

Authors

Monica Froese is a professional blogger and Pinterest marketing expert with an advanced degree in finance and marketing (she’s amazing with numbers, metrics and using them to market your business better). Monica also blogs at Redefining Mom, helping moms thrive in both motherhood and business. Her impressive marketing and advertising experience includes working with big brands like Microsoft, HP, and Cisco.

Pin Practical Masterclass covers:

  • The fact that Pinterest is a visual search engine not a social media platform
  • Keywords are the key to success (SEO)
  • Pinterest’s strong domain authority with Google and what it means for your business
  • Using a scheduling tool for Pinterest marketing
  • Whether group boards still matter
  • How many times to pin per day
  • How to find relevant keywords
The frequently updated Pinning Practical Masterclass currently has 6 comprehensive modules. You’ll learn everything from the basics to using Pinterest to grow your email list.

Modules included in the course:

  • Pinterest for Beginners
  • Growth With Keywords
  • Creating Friendly Images
  • Pinning Strategy and Automation
  • Pinterest Analytics
  • From Pinterest to Your Email List

This course is a good fit if…

You’re a blogger, small business owner, ecommerce shop owner, digital product developer, social media manager, Pinterest virtual assistant or Pinterest manager.

And you’re ready to roll up your sleeves and put Pinterest to work for your business or the company you work with.

This course is not a good fit if…

You don’t have time to dig in and do the work, implement the strategies, test things, measure results and pivot as needed. Pinterest marketing is a long term approach that requires diligence and patience.
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For Bloggers and Small Business Owners Who Want to Increase Productivity with Pinterest-friendly Tools and Apps

Tailwind App

www.tailwindapp.com
The Tailwind app saves you time by scheduling pins to Pinterest, pinning at the best times for engagement, growing faster with Tribes, and getting actionable analytics (in addition to those you get from Pinterest).

Tailwind includes:

  • Smart calendar (knows optimal times to pin for your audience)
  • Content discovery via recommendations
  • Multi-board pinning
  • Bulk uploading
  • Tribe communities
  • Drafts area to work in
  • Drag & Drop calendar
  • Browser Extension for easy scheduling from any blog or website
  • Mobile scheduling
  • Smart Loops (advanced growth tools)
  • Analytics (above and beyond the analytics that Pinterest provides)
Tailwind is one of only 3 scheduling partners approved by Pinterest. If you do choose a scheduling platform, be absolutely sure that it’s Pinterest approved!

This app is a good fit if…

You are a blogger or small business owner and you’re ready to leverage your Pinterest marketing efforts. If you outsource, your Pinterest VA can further leverage time by managing Tailwind for you.

This app is not a good fit if...

You pin manually and are satisfied with your results.

Pin to Profits Tailwind Course

mommakescents.teachable.com/p/pin-to-profits
This course is designed to teach you how to use the Tailwind app, which is a Pinterest approved scheduling tool to help speed up your pinning and maximize your presence on Pinterest.

Pin to Profits Tailwind includes six key elements:

  • How to use the dashboard to determine how your Pinterest strategy is working
  • How to use Tailwind Tribes to drive traffic to your blog or website
  • How to use Tailwind to easily find shareable content
  • How to effectively set up your pinning schedule
  • How to create Board Lists to save you time
  • How to use Tailwind analytics to improve your strategy

Modules included in the course:

  • How to use the weekly summary
  • How to use Tailwind Tribes
  • How to use Content Discover
  • How to use Tailwind’s Smartloop
  • How to use the Publishing and Scheduling tools
  • How to use Tailwind Analytics

This course is a good fit if…

You are a blogger or online business owner and want an immediate understanding of how to use Tailwind.

This course is not a good fit if...

You haven’t yet learned the fundamentals of Pinterest like creating high-quality graphics, proper keywording, installing rich pins, etc..

Pinterest Dashboard

www.kristiehill.com/pinterest-dashboard
Efficient dashboard that pulls all your Pinterest metrics into one easy to read and understandable place within Google Analytics.

Developer

Kristi Hill of kristihill.com, a blog learning platform for new bloggers and online business owners

Pinterest Dashboard makes it easy to:

  • Analyze Pinterest clicks
  • See what pins are performing their best
  • Review which posts people seem most interested in
  • Determine what type of content your Pinterest audience likes best
You can also see how promoted pins are doing (if you are using them).

This dashboard is a good fit for…

Bloggers, small business owners, PVAs, Pinterest managers and anyone else who wants to be able to quickly read and understand how strategies you’re implementing are performing on Pinterest.

This dashboard is not a good fit for...

Those looking for in-depth Pinterest metrics within Google Analytics.

Pinterest Insights and Stats

www.kristiehill.com/pinterest-dashboard
The Pinterest Insights & Stats course for those who need some help understanding and optimizing their traffic from Pinterest. In other words, the course makes it easier to understand Pinterest traffic so you can leverage it.

Author

Kristi Hill of kristihill.com, a popular blog that teaches new bloggers and online business owners how to grow their blog

This course covers:

  • The basics for setting filters and goals
  • What pins are sending you traffic
  • Which of your posts are doing the best on Pinterest
  • What you should do with the traffic you’re getting
  • How to track and monitor pins, pageviews, and growth

This course is a good fit for…

You need help understanding and optimizing your traffic from Pinterest.

This course is not a good fit for...

You need help with your overall Pinterest Marketing. Please see other courses listed on this page for other kinds of Pinterest help.

Pin Practical Influence

www.redefiningmom.com/influence
This course used to be called Pin Practical Affiliate Masterclass and is all about affiliate marketing and Pinterest. It teaches you how to leverage the free traffic you’re already getting from Pinterest to make money on affiliate products and services you recommend.

Author

Monica Froese is a professional blogger and Pinterest marketing expert with an advanced degree in finance and marketing (she’s amazing with numbers, metrics and using them to market your business better). Monica also blogs at Redefining Mom, helping moms thrive in both motherhood and business. Her impressive marketing and advertising experience includes working with big brands like Microsoft, HP, and Cisco.

Pin Practical Influence covers:

  • How to earn passive income by using affiliate links on Pinterest
  • How to profit from big affiliate promotions (like the launch of a course) using Pinterest
  • How to use affiliate links on Pinterest with promoted pins (ads)
  • Affiliate marketing strategies specifically for Pinterest
  • Real examples of successful affiliate funnels

This course is a good fit if…

You have at least some familiarity and experience with affiliate marketing. You actively use Pinterest to drive traffic to your blog or website. You want to increase income by combining affiliate marketing strategies and Pinterest marketing strategies to add extra income streams in your online business.

This course is not a good fit if...

You have no experience with affiliate marketing, Pinterest marketing or both.
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For Bloggers and Small Business Owners Who Want to Earn or Increase Affiliate Marketing Income on Their Website or Blog

Pin to Profits Affiliate Marketing

www.momsmakecents.com/pin-to-profits-affiliate-marketing

This course teaches how to leverage your affiliate marketing experience and make affiliate sales directly on Pinterest. Skip the usual steps of writing tons of blog posts to build an audience and instead target the already targeted market right on the platform.

Author

McKinzie Bean, Pinterest strategist, blogger at Moms Make Cents. McKinzie excels in analytics and teaches how to build successful online blogs and businesses based on metrics.

Pin to Profits Affiliate Marketing is a step-by-step course that walks you through the process of increasing clicks and commissions through affiliate marketing directly on Pinterest. The course covers:

  • The fundamentals of affiliate marketing on Pinterest
  • Optimizing your Pinterest account
  • Branding for Pinterest
  • Implementing Pinterest affiliate marketing
  • Pin affiliate tips for bloggers

This course is a good fit if…

You have affiliate marketing as well as Pinterest marketing experience and want to learn how to leverage both to increase your affiliate income.

This course is not a good fit if...

You are new to affiliate marketing or Pinterest marketing and are hoping to make money fast. This is an intermediate course and takes time to implement, test, keyword, SEO, and tag before any profits start to come in.

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For Bloggers and Small Business Owners Looking to Learn What Opt-ins to Create that Will Help Build Their Email List

Pin to Profits List Building

www.momsmakecents.com/pin-to-profits-list-building

This course teaches what we all know we need to do… build a list. If list building seems elusive to you take a look at what’s covered and see if it resonates with you.

Author

McKinzie Bean, Pinterest strategist, blogger at Moms Make Cents. McKinzie excels in analytics and teaches how to build successful online blogs and businesses based on metrics.

Pin to Profits Affiliate Marketing shows you how to create lucrative op-tins, set up high converting landing pages and turn your audience into customers. The course covers:

  • How to come up with and create lead magnets and optins
  • What the elements of a successful landing page are and how to create one
  • An introduction to sales funnels and how to use them to increase conversions
  • Advanced strategies including creating a profitable email course
  • Bonus that includes templates for creating optins

This course is a good fit if…

You do not have an opt-in in place to encourage people to signup to your email list. You need step by step guidance to come up with a lead magnet, develop it, implement it and then learn how to increase conversions.

This course is not a good fit if...

You already have a lead magnet in place and understand how to drive traffic to it to increase email signups. You are looking for intermediate to advanced strategies for leveling up your opt-ins and increasing conversions.

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Whether you’re a blogger or small business owner, new to Pinterest or an old pro when it comes to pinning, we hope you’ll find this resource for the best courses and tools helpful! Be sure to bookmark it!

Know of another Pinterest course, tool or resource we need to add to the list? Let us know by shooting us an email via our contact form below!

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